Discuss and compare the five market orientations that a company may Essay

Discuss and compare the five market orientations that a company may adopt when carrying out its marketing activities. illustrate your answer with examples - Essay Example To start there was the Production Orientation. The centre of this orientation is to mass-produce with ease. A well-understood sample of Product Orientation is the Ford Motor Company. Henry Ford added to the Model T Ford; an auto car that was quiet inexpensive during its production2. This item was mass created so that the creation expenses could be lessened empowering it to be more reasonable to clients. One of the constraints to this introduction is that new market contestants have the capacity to recreate the low-cost mass item turning out to be coordinate rivalry and at times very nearly kicking others out of the business arena. Moreover, General Motors had made this practicality real to the onlookers when it almost kicked Model T Ford out of business. Taking after the Production orientation was the Product orientation. This kind of orientation expects that shoppers will be attracted to an item that has the most positive execution, quality, and creative highlights. The orientation can in any case be seen largely at work aural the Apple Company. Apple is celebrated for its current innovation progress, continually presenting new patterns aural the cell telephone industry. Apple concentrates on creating new items that shoppers do see the significance, and afterward markets these items as excellent must-haves3. Likewise, with each orientation the item orientation has its burdens. An impediment to this orientation is it may prompt marketing myopia. Marketing myopia is the course in which organisations fizzle because of lack of concern and a foolish personality set of completely comprehension what business they are in. For example, rail lines; however, illustrations are obvious today all over, for example, the daily paper and phones. Following the Product Orientation was the Sales Orientation. The Orientation stipulates that with a specific end goal to accomplish vast volumes of yield it must concentrate intensely on sales promotion. This disposition created

Foreign Aid and Dictatorship Research Paper Example | Topics and Well Written Essays - 1500 words

Foreign Aid and Dictatorship - Research Paper Example Foreign aid also has a positive impact on the democracy of a country, which is one of the economic development pillars in developing countries. Countries experiencing high levels of injustices and poverty are often the recipients of aid, which is directed at saving the lives of those individuals, as well as improving the economy of that country. Public development projects like health centres, schools, and roads in some developing countries, depend entirely on foreign aid, whether in form of grants or loans. The grants and loans form a basic part of some country’s budget allocation, which signifies their economic importance. Accordingly, foreign aid helps recipient countries to improve their living of standards, but on a short-term basis. Besides directly benefiting the government of recipient countries, foreign aid also benefits the private sector and the families in those nations. Families and the private sector access aid through foreign direct investment and remittances (L ahiri 2007: 223). This kind of flow of aid resources may adversely affect the economy positively. Nonetheless, there is clear evidence of a cause-effect relationship between aid and development (economic and otherwise). There has been criticism revolving the issues of aid to developing countries, especially to African countries. Economists argue that inflow of aid affects a government’s consumption instead of investment (Sogge 2002:11). This is common in cases where a government has access to unconstrained aid funds, resulting to increase in government consumption that has a negative effect on the economy of that country. Considering the fact that foreign aid constitutes a major portion of developing countries’ revenues, there is a possibility of a â€Å"windfall† which may generate rent-seeking activities, corruption, and even civil wars. A prime example is World Bank’s Chad-Cameroon Oil Pipeline aid, estimated at 180 million USD. To avoid corruption, Wo rld Bank gave directives to Chad that the funds should be kept in offshore accounts, and that the purposes of the aid funds were strictly for infrastructure, health, and education (Lancaster 2007:27). Problems began after the government started receiving oil revenues in 2004, with the first bonus received from oil companies, 4.5 million USD, purchasing weapons for the Chad government. In total, close to 12 million USD was directed towards purchase of weapons, leading to suspension of the aid by the World Bank. Another case is Somalia. Experts state that the civil war in the country was a result of different factions’ desire to control the huge food aid to the country (Williamson, 2009). Recent studies highlight several mechanisms that explain why windfalls of resources in recipient countries lead to a decline in their economic growth. All the mechanisms indicate that individuals engage in rent-seeking activities in efforts to appropriate portions of the resources, which lead to a decline in the economic growth (Bealinger 2006: 63). The theories also incorporate the idea of commons, which describes the effects of the aggregate capital stock common access that foreign aid induces. In summary, foreign aid has a voracity effect: which states that if powerful groups exist in an inter-temporal